Case Study: Ocean Spray achieves 20% analyst productivity gain with TrueCommerce Datalliance

Ocean Spray - Customer Case Study

Ocean Spray, the grower-owned cooperative and leading producer of cranberry and grapefruit beverages and dried fruit, needed to modernize its long-running Vendor Managed Inventory (VMI) program to improve analyst efficiency and support program growth across large grocery retailers and 40 distribution centers. After evaluating options, Ocean Spray selected TrueCommerce Datalliance and its VMI platform to replace a legacy system and ensure continuity of service while preparing to scale.

TrueCommerce Datalliance implemented a phased migration—moving partners one at a time and completing the transition in under six months—with no major downtime or connectivity issues. The TrueCommerce Datalliance VMI solution preserved Ocean Spray’s service metrics while boosting VMI analyst productivity by 20%, now supporting VMI across 40 DCs and representing roughly 35% of North America sales, and positioning Ocean Spray to expand the program further.

Ocean Spray

Liz Tavares

Senior Manager, Global Customer Operations