Case Study: New Sega Home Textiles scales 3X order capacity and achieves 90% same-day shipping with TrueCommerce EDI

New Sega Home - Customer Case Study

New Sega Home Textiles, a 15‑year supplier of luxury bedding and home goods to major retailers, struggled to manage orders across 30 eCommerce customers with different platforms and manual processes. To handle rising online demand and a pandemic‑driven surge, New Sega implemented the TrueCommerce EDI solution to automate order processing and streamline warehouse and reporting workflows.

TrueCommerce’s implementation let New Sega scale to a 3× business surge, reduce order‑processing headcount from three employees to less than one, and grow its customer base by over 10%. Orders increased threefold, 90% of packages now ship same day (vs. 2–3 days previously), and the automated EDI platform cut office and warehouse follow‑up time while enabling future accounting integration.

New Sega Home

Guyer McCracken

Chief Financial Officer