Case Study: Matthew Clark achieves higher sales, stronger customer loyalty and reduced costs with TrueCommerce Netalogue B2B eCommerce

Matthew Clark Increases Sales, Improves Customer Loyalty and Cuts Costs With Truecommerce Netalogue B2b Ecommerce

Matthew Clark, a national drinks wholesaler serving over 18,000 outlets, needed to replace a retired US online ordering system and move beyond a transactional order-taking tool to a fully functional B2B eCommerce solution. After a market review it selected the TrueCommerce Netalogue B2B eCommerce platform to address gated product/pricing information, complex wholesale promotions, multi-operator logins and personalization requirements while improving the overall customer experience.

TrueCommerce Netalogue delivered a scalable webstore with a sophisticated promotion engine, guest checkout, improved search taxonomy, automated account setup and online-only promotions, enabling Matthew Clark to transition from analogue processes to digital commerce. As a result Matthew Clark increased sales and customer loyalty, acquired new customers, converted telesales orders to online, saw customers spend more per order and shop more often, and significantly reduced the cost of taking orders by phone — all driven by the TrueCommerce Netalogue platform.

Matthew Clark

Richard Hayhoe

Marketing Director