Case Study: Madison achieves award-winning B2B ecommerce and 70% online trade with TrueCommerce Netalogue

Market leading european cycle distributor moves to sophisticated B2B eCommerce platform.

Madison, the European market‑leading distributor of cycles, parts and accessories with a catalogue of 30,000+ products and £100m+ sales, set out in 2008 to upgrade and scale its ecommerce capability to deliver the best online experience in the industry. To meet that challenge Madison selected Netalogue (TrueCommerce Netalogue) to deliver a tailored B2B ecommerce platform integrated with its existing systems.

Netalogue implemented the Netalogue™ B2B Ecommerce Platform with ERP integration, tailored CMS, personalised pricing, contract catalogues, order pads, e‑procurement and mobile B2B apps, plus high‑performance hosting and dealer support tools. The Netalogue solution became Madison’s award‑winning commerce channel, supporting high order volumes across Europe for 30,000+ products and now transacting 70% of Madison’s trade business while streamlining order, content and marketing processes.

Madison

Dominic Langan

Chief Executive Officer