Case Study: The Little Potato Company achieves 20% growth and automated NAV-integrated EDI with TrueCommerce

Makes Big Strides with TrueCommerce EDI for Microsoft Dynamics NAV

The Little Potato Company, a produce supplier to major U.S. and Canadian retailers, struggled with retailer EDI mandates, dozens of disparate web portals and heavy manual order entry that couldn’t scale with demand or integrate cleanly into their Microsoft Dynamics NAV ERP. To address advanced requirements such as ASNs and PTI traceability, they turned to TrueCommerce and its embedded EDI for Microsoft Dynamics NAV (Foundry) to replace portals and automate customer communications.

TrueCommerce deployed its cloud-based, NAV-integrated EDI and Platinum Support to automate orders, ASNs and onboarding. The result: roughly 20% business growth without adding headcount, elimination of about 120,000 pieces of paper per year, handling 35–40k orders annually (one customer sends ~225 orders/week), customers live rising from ~5–6 to over 40, order-to-production time now typically under an hour, and reduced AR headcount — demonstrating TrueCommerce’s measurable operational and scalability impact.

The Little Potato Company

Doug Howell

Director of Information Technology