Case Study: L. Mawby Winery triples online sales and streamlines order fulfillment with TrueCommerce Nexternal eCommerce Platform

L. Mawby Winery Triples Online Sales and Streamlines Order Fulfillment with the TrueCommerce Nexternal eCommerce Platform

L. Mawby Winery, a Michigan producer known for sparkling wines and ciders, needed to replace a custom, inflexible storefront as part of a website overhaul to boost direct-to-consumer sales and support wine-specific requirements like age verification and wine-club functionality. The winery selected the TrueCommerce Nexternal eCommerce Platform to provide a robust, industry-focused solution.

TrueCommerce implemented Nexternal with custom wine-club support and integrations to IDology for age verification, Microworks POS and QuickBooks for inventory and accounting, and multi-storefront and always-visible cart features to reduce abandonment. The result: L. Mawby saw a roughly 300% increase in online sales in the first year, streamlined fulfillment and inventory synchronization, and ongoing value from dedicated TrueCommerce support.

L. Mawby Winery

Peter Laing

Operations Manager