Case Study: Henkel achieves scalable VMI growth, higher analyst productivity, and improved visibility with TrueCommerce Datalliance

Henkel’s Path to a New Generation VMI

Henkel, the global consumer goods company behind brands like Dial, Purex and Loctite, relied on Vendor Managed Inventory (VMI) for key retailer relationships and operational efficiency but was held back by manual, spreadsheet-driven processes that limited scalability and analyst productivity. To modernize its VMI program, Henkel selected the TrueCommerce Datalliance VMI platform as its next-generation, SaaS solution.

TrueCommerce Datalliance implemented a cloud VMI platform and Customer Care support, migrating all existing VMI partners in six months and automating dozens of daily tasks. The move significantly increased VMI analyst productivity and capacity—allowing Henkel’s existing team to handle many more relationships—improved reporting and visibility (Henkel now sees scorecard metrics before customers), and enabled program expansion with new partners and improved inventory metrics. TrueCommerce Datalliance’s solution delivered rapid, measurable gains in efficiency and scalability.

Henkel

Tracee Abu

Manager