Case Study: Foxen Vineyards achieves streamlined eCommerce and automated club-only wine sales with TrueCommerce

From Their Tasting Room To Their Wine Club To Their Online Promotions, TrueCommerce Nexternal Helps Foxen Vineyards Do Business in Every Direction

Foxen Vineyards faced inefficiencies and lost sales from a fragmented online storefront that couldn’t fully sync with its VinNOW POS, restrict coveted releases to club members, or provide intuitive navigation and social-sharing features. To solve this, the Santa Barbara winery selected TrueCommerce and its Nexternal eCommerce solution to replace their prior system and achieve tighter integration with VinNOW.

TrueCommerce built Foxen’s new online store in about ten days, configured Nexternal to synchronize customer and order data with VinNOW, and enabled product exclusions plus automated, club‑member-only releases with per‑customer allocation limits. The result was faster, simpler order processing, proper data flow into VinNOW, automated enforcement of limited‑supply policies, improved site usability and social sharing—delivering measurable efficiency gains and fewer canceled orders for Foxen Vineyards.

Foxen Vineyards

Kelly Lewis

Shipping and Social Media Administrator