Case Study: Thanksgiving Coffee achieves 300% organic search growth and higher online sales with TrueCommerce Nexternal

Energizes Sales and Enhances Its Online Customer Experience with the TrueCommerce Nexternal eCommerce Platform

Thanksgiving Coffee, a family-run artisan coffee roaster and distributor, needed to refresh its online presence to improve the customer experience and increase direct-to-consumer sales amid rising competition. To achieve this, Thanksgiving Coffee worked with TrueCommerce using the TrueCommerce Nexternal eCommerce Platform to modernize its storefront and better connect the site and store pages.

TrueCommerce implemented a tightly integrated Nexternal storefront with improved SEO, cart functionality and built-in marketing/club features; after launch Thanksgiving Coffee reported a 300% increase in organic search results, higher conversion rates, and continued strong retail growth (March 2020 sales were up 134% year‑over‑year). TrueCommerce’s responsive support and DIY tools also helped the team run successful initiatives like the Roastmaster’s Select club and automated marketing campaigns to drive repeat business.

Thanksgiving Coffee

Marchelo Bresciani

Marketing Director