Case Study: SoftTouch Labs achieves scalable, automated order processing to meet Fortune 500 retail demands with TrueCommerce EDI

EDI Solution Enables Medical Device Maker to Meet Fortune 500 Retail Demands

SoftTouch Labs, a maker of over-the-counter and prescription hearing aids, faced rapidly growing retail order volume and stringent supply‑chain and regulatory requirements (HIPAA/FDA). Before partnering with TrueCommerce, SoftTouch relied on as many as 10 people to manually log into multiple retailer websites to process hundreds of daily orders, creating delays, errors and an urgent need for a scalable EDI solution to integrate with Fortune 500 retailers.

TrueCommerce delivered a cloud‑based, scalable EDI platform with proprietary ERP adapters that consolidated all retailer orders into a single hub and integrated with SoftTouch Labs’ existing ERP. The TrueCommerce solution eliminated manual data entry (previously handled by a team of up to 10), reduced labor costs and errors, increased order output, and freed resources for product development—enabling SoftTouch Labs to expand distribution and serve a much larger customer base.

SoftTouch Labs

Robert Artigues

Vice President of Operations