Case Study: Dannon achieves scalable VMI and higher analyst productivity with TrueCommerce

Dannon takes a fresh approach to VMI with TrueCommerce

Dannon, the global yogurt maker, needed a more scalable, cost‑effective Vendor Managed Inventory (VMI) solution to support its “Customer First” goals — improving shelf availability, reducing spoilage and using customer data to drive replenishment. Facing a legacy VMI system that was labor‑intensive, hard to maintain and limited to a few high‑volume partners, Dannon selected TrueCommerce’s SaaS VMI platform (Datalliance VMI) to automate planning and enable broader, strategic VMI adoption.

TrueCommerce implemented its VMI platform, automating replenishment calculations so analysts only review and confirm orders, which dramatically increased analyst productivity and allowed rapid migration of existing partners. Within a year Dannon expanded VMI to 20+ locations, while maintaining ~60 turns and 97% service levels for VMI-managed sites; TrueCommerce’s solution also provided decision‑grade insights for further program expansion.

Dannon

Paula Sawyer

Program Manager