Case Study: Buttonwood Grove Winery achieves exponential online revenue growth and improved customer engagement with TrueCommerce Nexternal

Buttonwood Grove Winery Boosts Revenue and Improves Customer Engagement

Buttonwood Grove Winery, an award‑winning producer in New York’s Finger Lakes, struggled with manual cash registers, disconnected on‑site and online sales channels, and no integration with QuickBooks—making growth, reporting and direct marketing difficult. To modernize, the winery worked with WineryConnect to deploy Revel POS and the TrueCommerce Nexternal eCommerce storefront and wine club platform.

WineryConnect implemented an integrated ecosystem connecting Revel, TrueCommerce Nexternal and QuickBooks Online, adding one‑click UPS label printing, MailChimp customer syncing and a built‑in wine club. TrueCommerce Nexternal’s solution was deployed fast (under two weeks) and drove an exponential increase in online revenue—the new storefront generated more online sales in months than the prior ten years—while the wine club grew from ~50 initial signups to about 150 members and the winery now sees roughly 3–4 online orders per week, improved marketing, automated fulfillment and better reporting.

Buttonwood Grove Winery

Marcia Klue

Marketing Manager and Wine Club Director