Case Study: Starting Strength Online achieves scalable growth to 700+ clients and reclaims 7 hours/day with TrueCoach

Starting Strength Online - Customer Case Study

Starting Strength Online, led by founder Matt Reynolds, was bogged down by spreadsheets, email chains and texting while trying to deliver remote programming and coaching. Managing 135 clients meant 13–14 hour days with 6–7 hours spent on admin, making growth unsustainable. Matt adopted TrueCoach to replace the fragmented workflow and centralize workouts, videos and client communication.

By using TrueCoach’s program delivery, video/commenting tools and automated compliance tracking, Starting Strength Online reclaimed roughly seven hours a day and reduced manager time to about 90 minutes. The platform enabled predictable churn metrics (clients with >80% completion tended to stay; <70% signaled risk), supported growth to over 700 programming clients and 20+ coaches, and drove onboarding of ~50 clients per month with a 94.1% retention rate—demonstrating TrueCoach made high-end remote coaching scalable.

Starting Strength Online

Matt Reynolds

Founder