Case Study: TD Athlete’s Edge achieves greater client compliance and retention with TrueCoach

How Tim uses TrueCoach to transform his business from stress and spreadsheets to a nationally renowned athletic enterprise

TD Athlete’s Edge, founded by Tim DiFrancesco, is a strength and conditioning business that moved training services online but struggled with low client engagement, limited personalization, and the inefficiency of managing programs through spreadsheets and email. As the team tried to serve more athletes remotely, they needed a better way to deliver customized coaching at scale.

TrueCoach provided the solution by giving TD Athlete’s Edge an all-in-one coaching platform for workout design, client management, progress tracking, branding, and nutrition/habit tracking. With TrueCoach, the team improved client compliance and retention, made program creation and delivery much more efficient, and gained time back in their day while scaling the business without sacrificing quality.

TD Athlete’s Edge

Tim DiFrancesco

President and Founder