Case Study: Built For The Stage achieves streamlined custom workouts and seamless client communication with TrueCoach

How This Virtual Gym Owner Discovered TrueCoach to Customize Workouts and Easily Communicate With Clients

Built For The Stage is an online training program for actors founded by Joe Rosko that delivers monthly classes and one‑on‑one programs worldwide. As a fully virtual business, Built For The Stage struggled with unreliable, slow software that lacked easy workout delivery, video messaging, customizable programming, and forced the team to track progress in Google Sheets — problems Rosko solved by adopting the TrueCoach workout and client‑management platform.

TrueCoach provided a consistent, all‑in‑one solution with real‑time messaging, video uploads, a calendar for streamlined programming, a custom exercise video library, and client progress tracking. As a result, Built For The Stage streamlined workout delivery and coach‑client communication, enabled tailored programs without recreating workouts for each client, and increased client engagement and satisfaction — Rosko credits TrueCoach with helping scale their online workshops and deliver a best‑in‑class experience.

Built For The Stage

Joe Rosko

Founder