Case Study: CrossFit L1 achieves 2x more clients with TrueCoach

How Taylor doubled her client base with TrueCoach, and is able to deliver premium coaching while still enjoying everything her life has to offer

Taylor M, a NASM-certified coach and CrossFit L1, built her fitness business after going self-employed in 2020. As her client load grew, she needed a better way to organize programming, track client progress, and avoid spending time filming every exercise or searching through spreadsheets and past workouts.

By switching to **TrueCoach**, Taylor streamlined workout delivery, client management, and progress tracking in one platform. **TrueCoach** cut her programming time significantly, reduced client confusion, helped her double her client base, and supported strong engagement results, including 90% completion rates for challenges and workouts and over 80% client retention.

CrossFit L1

Taylor M.

CrossFit L1