Case Study: Central Athlete achieves 42% faster program creation and scalable client growth with TrueCoach

Central Athlete - Customer Case Study

Central Athlete, Austin’s premier strength and conditioning center, was relying on Google Docs and email to build and deliver individualized training and nutrition programs — a workflow that fell short of their professional, data-driven standards. To streamline operations and maintain high-quality remote and on-site coaching, Central Athlete adopted the TrueCoach platform.

Using TrueCoach, Central Athlete reduced the time required to create training programs by 42% and saw a marked increase in client accountability and workout completion. TrueCoach also enabled faster onboarding of new coaches, and Central Athlete projects hiring two additional coaches and achieving 78% membership growth over the next 12 months largely thanks to the TrueCoach platform.

Central Athlete

Jesse O'Brien

Founder