Case Study: Barbell Logic scales to 700+ clients and reclaims 7 hours/day with TrueCoach

Barbell Logic - Customer Case Study

Barbell Logic founder Matt Reynolds ran a growing online strength program but was bogged down by spreadsheets, email and texting — working 13–14 hour days with 6–7 hours of admin, an overflowing inbox and no single place to track client progress. He needed a scalable way to manage programming, client communications and video coaching; his team of 20+ coaches supports an average of 20–30 clients each and the company now serves over 700 programming clients.

TrueCoach provided the solution: a simple-to-use platform with a centralized dashboard, automated notifications, workout comments, video upload/commenting and compliance tracking. By adopting TrueCoach, Barbell Logic reclaimed about 7 hours per day for Matt (now spending ~90 minutes on his own clients), scaled client intake by roughly 50 clients per month, achieved a 94.1% retention rate, and gained predictable churn and revenue insights — enabling sustainable growth and higher-touch coaching.

Barbell Logic

Matt Reynolds

Founder