Case Study: Active Life achieves scalable online programming and boosts client engagement with TrueCoach

Active Life - Customer Case Study

Active Life, led by Dr. Sean Pastuch, runs a clinic and CrossFit gym and had offered online programming since 2015. He struggled to scale beyond roughly 15 remote clients because program delivery was manual and fragmented—Google Sheets, pasted YouTube links, long email threads, and scattered client data—making it impossible to deliver detailed rehab-to-performance programs efficiently until he adopted TrueCoach’s online coaching platform.

By moving to TrueCoach, Active Life centralized workout programming, uploaded branded demo videos linked to exercises, and used in‑platform video feedback and compliance dashboards (90/14/7‑day views) to monitor engagement. TrueCoach helped Sean cut admin time dramatically (he can now coach 12 clients in the time it used to take for one), scale from ~15 to 50+ remote clients, grow online revenue from $1,000 to $15,000 per month, hire staff, and transition to full‑time online coaching while maintaining service quality.

Active Life

Sean Pastuch

Founder