Case Study: Just Eat Takeaway.com achieves 18x ROI and saves 90+ hours with TrueClicks

Just Eat Takeaway.com cuts ad spend 1.8% with TrueClicks

Just Eat Takeaway.com, a leading global online food delivery marketplace, faced the challenge of making Google Ads optimizations fun and efficient after Google sunsetted its internal tool. Their paid search team, led by Annegret Schubert, needed a new solution to replace a cumbersome spreadsheet and the inefficient Google Ads interface, which made it difficult to prioritize impactful changes and get a clean overview of account performance. They sought an interactive tool from a vendor like TrueClicks to incentivize specialists and save valuable time.

The solution was implemented using TrueClicks, a PPC monitoring and optimization tool. It provided a prioritized list of recommendations, allowing the team to make changes directly in its dashboard. This resulted in an 18x return on investment by saving at least 1.8% of their ad spend without sacrificing conversions. Furthermore, TrueClicks saved the team over 90 hours per month on analysis and optimization work, freeing up time for more creative projects and improving overall campaign performance.

Just Eat Takeaway.com