Case Study: iProspect achieves scalable global paid search quality assurance with TrueClicks

How TrueClicks Helps iProspect Save 156 Hours Every Month

iProspect, a dentsu company, needed a better way to audit and monitor paid search campaigns across 93 global markets. Its teams were using different tools and inconsistent processes, making it difficult to enforce the same quality standards, manage budget pacing and anomaly detection, and customize checks for different client needs. TrueClicks was selected to help address these challenges.

With TrueClicks, iProspect standardized paid search quality assurance across markets using automated checks, alerts, a customizable health score, team activity tracking, and the ability to make changes directly in the platform. The result was scalable global auditing, fewer missed issues, and more time for strategic work; dentsu reported a 64% reduction in time spent on auditing, while some teams said TrueClicks cut auditing, monitoring, and pacing time by about 80%.

iProspect

Marcel Smal

PPC Strategist