Case Study: PHD Media achieves greater PPC productivity and client savings with TrueClicks

How PHD Media boosts PPC productivity and client satisfaction with TrueClicks

PHD Media, an agency specializing in paid search and PPC in Sweden, needed a faster way to understand account health across many client accounts. Its SEM team was relying on scripts, rules, and custom dashboards, which made it hard to quickly see performance, identify opportunities, and decide which tasks would have the biggest impact. TrueClicks helped provide a single overview of account performance and opportunities.

With TrueClicks, PHD Media centralized PPC analysis, alerts, recommendations, and account scoring in one place, making it easier to spot issues, improve account health, and support junior specialists. The vendor’s tool saved the team about 60 hours of analysis time per month and helped reduce client monthly ad spend by an average of 6%, while also improving pitch insights and client confidence.

PHD Media

Petter Zachrisson

Head of Search Engine Marketing