Case Study: Directive saves 50+ manager hours each month with TrueClicks

How Directive is Using TrueClicks to Save 50+ Manager Hours Each Month

Directive, a performance marketing agency that specializes in SaaS clients, needed a faster way to onboard new accounts and monitor ongoing PPC campaigns. Manual Google Ads auditing and campaign checks were taking hours each month, slowing down optimization and limiting the time their team could spend on strategy and client relationships. TrueClicks was the product they turned to for help with paid search account analysis and monitoring.

With TrueClicks, Directive can connect new Google Ads accounts and instantly get a full audit, prioritized recommendations, and ongoing health checks through scoring, checklists, and alerts. The result is a major time savings: Tim Davidson estimates TrueClicks saves him and four other managers about 10 hours each per month, or more than 50 manager hours total, while strategists save at least 5 hours each. That extra time has helped Directive launch campaigns faster, improve client results sooner, and deepen client relationships.

Directive

Tim Davidson

Paid Media Account Director