Case Study: Danone achieves 3.6% ad spend savings with TrueClicks

Danone saves 3.6% of ad spend with TrueClicks

Danone, a leading global food and beverage company, faced a challenge in helping its decentralized local teams optimize their PPC accounts. The global team, led by Luuk de Klijn, had no efficient way to monitor account quality or audit the performance of local teams and their agency partners, leading to potential wasted ad spend. They turned to the PPC optimization software from TrueClicks to gain the necessary insights.

By implementing TrueClicks, Danone gained a single source of truth for monitoring and optimization. The solution provided prioritized recommendations and dashboards, allowing both global and local teams to improve account health. TrueClicks helped Danone save an average of 3.6% of its ad spend, yielding a 36x ROI, and saved hundreds of optimization hours each week across the organization.

Danone