Case Study: adidas saves 2.2% of ad spend and 30+ hours monthly with TrueClicks

Adidas saves 2.2% of ad spend and 30+ hours a month with TrueClicks

Adidas, a global sportswear company, faced the challenge of conducting incredibly time-consuming manual PPC account audits across its diverse global and local teams. This manual process, managed by Global Performance Media Manager Jorrit Leemans, took days per market and was impossible to complete for all markets simultaneously. To solve this, they implemented the PPC auditing software TrueClicks.

TrueClicks automated the entire audit process, saving over 30 hours every month and identifying an average of 2.2% of wasted ad spend. This delivered a 22x return on investment for Adidas. The solution enabled local teams to receive automatic weekly reports and work directly with agency partners, freeing the global team to focus on strategic planning while ensuring consistent quality standards across all markets.

Adidas