Case Study: Global Manufacturing Service Provider improves channel insights and sales performance with TrueChoice

Global Manufacturing Service Provider - Customer Case Study

Global Manufacturing Service Provider needed deeper insight into the needs, priorities, service requirements, and gaps within its merchant sales channel in order to strengthen relationships, goodwill, and sales. The company wanted a better way to understand how paper merchants viewed its offerings and how they compared with competitive products. TrueChoice provided the predictive selling solution used in the case study.

TrueChoice implemented a customized SaaS-based predictive selling platform with merchant dashboards, segmentation, satisfaction scoring, competitive benchmarking, and drill-down analytics, delivered via URL, the client website, tradeshow promotion, and outbound email outreach. The result was clearer identification and prioritization of opportunities to differentiate and close service performance gaps, while TrueChoice’s broader track record highlights measurable impact such as a 27.3% increase in revenue per customer, a 104.5% increase in conversion rate, and an 18.2% lift in revenue from existing accounts.