Case Study: Futwork enhances customer trust and call connectivity with Truecaller for Business

Futwork cuts outbound calling costs by 50% with Truecaller for Business

Futwork, a startup revolutionizing outbound tele-calling operations for businesses, faced a significant challenge in building trust and credibility. Customers were hesitant to answer unknown numbers from their agents, which hampered critical processes like address verification and courier deliveries. This low answer rate and lack of brand identification presented a major operational hurdle. To overcome this, Futwork partnered with Truecaller for Business to implement its Verified Business Caller ID service.

The solution from Truecaller for Business included the Verified Business Caller ID and the Call Personalization API, which dynamically tailored calls with brand-specific context and reasons. This implementation significantly boosted call answer rates by making calls recognizable and trustworthy. The result was a game-changing enhancement in customer experience and optimized call operations, making Truecaller an indispensable part of Futwork's communication strategy.

Futwork