Case Study: BFree achieves greater customer trust and reach with Truecaller Verified Business Caller ID

BFree improves customer reach by 30% with Truecaller for Business

Bfree, a credit management company operating in Africa, faced a challenge in building trust and improving the reach of its customer communication. Their largely automated debt recovery process, which relied heavily on phone calls and messages, required a way to establish authenticity and a positive brand experience before a customer would even answer a call. To address this, Bfree partnered with the vendor Truecaller for Business and implemented its Verified Business Caller ID solution.

The solution from Truecaller for Business provided Bfree with a verified caller identity featuring a green screen, a verified tick, and a non-editable brand name and logo. This immediately established trust and professionalism for their outbound calls. As a result, Bfree achieved a 30% improvement in customer reach and calling efficiency, alongside significant improvements in conversion rates. Truecaller's solution also protected Bfree's brand from being spoofed by scammers, further solidifying customer trust.

BFree