Case Study: National Cheng Kung University strengthens its global brand with True North

National Cheng Kung University elevates global reputation with True North

The customer, National Cheng Kung University (NCKU), a prestigious institution in Taiwan, faced the challenge of elevating its global reputation while honoring its deep cultural heritage. The vendor, True North, was engaged to develop a brand strategy and identity to address this challenge.

True North developed a comprehensive brand strategy that distilled NCKU’s core strengths into a clearer narrative for international audiences. The resulting identity blended the university's rich heritage with a modern vision, drawing inspiration from its iconic architecture. This refreshed approach enabled NCKU to connect more effectively with global stakeholders, reinforcing its position as a leader in research and education. The university's president stated the process was tremendously meaningful and challenged their imagination of what was possible.

National Cheng Kung University