Case Study: Marlborough College raises £1.3 million for bursaries with True North

Marlborough College raises £1.3 million in 36 hours with True North

Marlborough College, the UK's largest co-educational boarding school, faced the challenge of raising funds to meet its goal of providing full bursaries to 10% of its pupils by 2030. The college partnered with the vendor True North to develop a compelling campaign strategy that would connect donors to the real impact of their contributions.

True North created The Marlborough Difference campaign, which focused on telling authentic stories to engage the college's audience. This solution was highly successful, raising a record-breaking £1.3 million for Marlborough College in just 36 hours, the largest amount ever raised by an independent UK school in such a short timeframe.

Marlborough College