Case Study: NexJ Systems clarifies brand messaging and improves website strategy with True Market

NexJ Systems redefines brand messaging for 75,000+ users with True Market

NexJ Systems, a provider of specialized software for financial advisors, faced a challenge in effectively communicating its value proposition. They brought in the vendor True Market to help redefine their brand message and website design, as their existing messaging was not properly targeting the individual decision-makers within their large financial institution clients.

True Market developed a new strategy focused on speaking to the individual user rather than the institution and clarified that while clients searched for a CRM, they actually needed an integrated system. This new messaging was then applied to a completely redesigned website. Following this work with True Market, NexJ Systems was successfully acquired by Harris Computer Corporation.

NexJ Systems