Case Study: Aperian achieves scalable platform growth with True Market

Aperian boosts website traffic 5x with True Market

Aperian, a global company providing training tools and workshops for building cross-cultural teams, faced the challenge of scaling its business. Having operated for over 30 years serving large enterprises, it needed to shift its brand and sales approach to attract small and medium-sized enterprises branching into world markets. The company partnered with True Market for a website design and user experience project to help facilitate this change.

True Market implemented a new website designed to alter the sales cycle by guiding users toward a software trial instead of a sales conversation. The strategic design focused on emotional impact and selling the advantage of the platform. Initial results were impressive, with the first month seeing a 5x increase in website traffic and a 6.8% conversion rate. The project was also launched ahead of time and on budget.

Aperian