True Fit
7 Case Studies
Case Study: The Very Group achieves personalized fit confidence at scale with True Fit
A True Fit Case Study
The Very Group boosts fit confidence with True Fit, driving 3X more purchases from registered users
The Very Group, a UK-based online retailer, sought to improve customer confidence in sizing and personalization across its fashion portfolio. They partnered with the vendor True Fit and its AI-powered fit personalization platform to address this challenge.
True Fit implemented its solution, which uses a sliding scale of personalization to offer both quick universal fit guidance and highly personalized size recommendations. The results were significant: 6% of shoppers organically registered for personalized recommendations, and these registered users purchased three times more than non-users. True Fit's solution now benefits 100% of product detail page traffic in fashion and sports categories for The Very Group.
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