Case Study: Medline improves uniform fit confidence with True Fit AI fit intelligence

Medline boosts conversion 62.8% with True Fit

Medline, a leading provider of medical scrubs and uniforms, faced the challenge of simplifying the online uniform ordering process for its B2B customers. The key issues included sizing inaccuracies without physical try-ons and a time-consuming reliance on shared samples. To eliminate guesswork and reduce returns, Medline partnered with vendor True Fit to implement its AI-powered fit recommendation platform.

By integrating True Fit's solution, Medline provided shoppers with instant, size-right guidance. This implementation delivered significant results, including a 62.8% higher conversion rate for users of the tool and 17% of total revenue being driven by shoppers who engaged with it. True Fit helped Medline deliver a smoother, more confident online buying experience, allowing customers to get into the right uniforms faster.

Medline