True Fit
4 Case Studies
Case Study: ASICS achieves 150%+ higher conversion with True Fit
A True Fit Case Study
ASICS - Customer Case Study
ASICS, a leading provider of athletic shoes and apparel, was facing a growing challenge around fit and needed a better way to help shoppers choose the right footwear online. The company turned to True Fit and its personalization and data platform to improve the customer experience across its digital commerce channels.
With True Fit’s fit recommendations and product data insights, ASICS saw stronger shopper confidence and engagement, along with fewer returns. The impact was significant: ASICS reported a 150%+ increase in conversion from product page to cart after implementing True Fit.
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ASICS
Jason LeBoeuf
Director of E-Commerce