Case Study: Waterway Trucking maximizes profits and grows its fleet with Truckstop.com

Waterway Trucking - Customer Case Study

Waterway Trucking, founded by Brian Morrill, is an owner‑operator business that faces the common industry pressures of thin margins, high maintenance costs, and the constant need to stay loaded and profitable. To keep his business viable and maintain family time, Brian relies on the Truckstop.com load board to find high‑paying, reliable freight and to choose lanes that fit his schedule and equipment.

Using Truckstop.com, Brian sources about 75% of his loads, compares rates, vets brokers by rating, and even pieced together additional small loads to earn an extra $300–$400 on trips. Over roughly ten years of using Truckstop.com (customer since 2007), he scaled Waterway Trucking from one truck to three, consistently maximizes per‑mile profit, and continues to grow his business while maintaining trusted broker relationships.