Case Study: University of Chicago achieves 24/7 survey reward delivery and tracking with TruCentive

University of Chicago goes Digital for Survey Rewards

TruCentive worked with University of Chicago’s Department of Radiation and Cellular Oncology to improve how it delivered thank-you rewards for annual fellowship survey responses. The team had been sending Starbucks gift cards by mail, but the process was manual, hard to track, and vulnerable to delays when staff were unavailable.

Using TruCentive’s survey rewards platform, UChicago was able to offer a catalog of gift choices and send customized email or text messages to recipients 24/7. TruCentive eliminated store trips and manual mailing, gave physicians full visibility into redemption, and enabled pay-as-opened pricing with unused value returned after a set period, helping the university deliver branded rewards more efficiently.

University of Chicago