Case Study: Mastercard protects $30MM+ in revenue with Trūata's anonymization solution

Mastercard Business Intelligence Platform

Mastercard needed a way to continue using its merchant business intelligence platform for analytics while complying with new privacy regulations such as GDPR. With over $30MM in annual recurring revenue at risk, Mastercard turned to Trūata and its anonymization solution to preserve the value of its transaction data without compromising privacy requirements.

Trūata applied its proprietary cloud-based anonymization solution to Mastercard’s transaction data, protecting it from re-identification while maintaining analytical usefulness. Trūata also developed custom scripts and applications to expand use cases across Mastercard’s data universe, helping protect $30MM+ in recurring revenue, reduce compliance risk, and support scalable rollout to additional markets and products.

Mastercard

JoAnn Stonier

Chief Data Officer