Case Study: India Quay boosts restaurant advertising with TrouDigital digital signage

India Quay Spices Up Advertising By Going Digital

India Quay, a family-run Indian restaurant in Glasgow, sought a more effective and cost-efficient way to advertise its changing menus and promotions. Their traditional method of printed posters was expensive to update, and social media advertising provided slow, difficult-to-measure results. They partnered with TrouDigital to find a digital signage solution.

TrouDigital implemented a solution using a 65-inch digital signage display and their commercial Android media player and software. This allowed India Quay to dynamically showcase eye-catching videos and promotions, updating content in minutes. The result was a significantly greater visual impact than posters, with passersby frequently stopping to watch the screen. The owner reported the solution was more cost-effective than annual poster printing and found the software easy to use, leading to plans to install additional screens.

India Quay

Kamal Purewall

Business Owner