Case Study: Axiom Law improves CRM visibility and team alignment with Troops

Uses Troops to Bring Critical Data Visibility to Thousands of Employees and Keep Teams Fully Aligned as They Scale

Axiom Law, a rapidly growing tech-enabled legal services provider with over 2,000 employees, faced significant challenges in communicating key Salesforce CRM data across its global teams. Their rapid growth led to inefficient and cluttered email alerts, causing important information to be missed and creating communication gaps. To solve this, they implemented Troops to integrate with Slack.

Troops automated the delivery of critical Salesforce information directly into Slack channels, ensuring the right data reached the right people at the right time. The solution dramatically improved data visibility and CRM hygiene, especially for the many employees without Salesforce licenses. This kept all teams fully aligned, improved sales team performance and accountability through better reporting, and provided senior leaders with greater insight into business operations.

Axiom Law

Bryan Caplin

SVP Sales and Ops