Case Study: Blue Acorn improves pipeline accuracy and updates over 75% of deals with Troops

Blue Acorn Updates +$1M of Pipeline in 30 Days Using Troops.

Blue Acorn, a digital commerce agency, faced challenges with Salesforce adoption and pipeline accuracy due to siloed data and poor reporting. Their customer relationship management tool was not being consistently updated by reps, leading to an inaccurate forecast and significant operational overhead. Their attempts to fix this with other integrations were unsuccessful.

By implementing Troops, a tool that integrates with Slack, Blue Acorn automated reporting and sent reps automated pings for deals that needed updating. This allowed the team to update Salesforce directly from the communication platform they already used. The results were immediate, with Troops helping to update over 75% of their pipeline. This led to nearly $1 million in recaptured overdue deals within the first month and created a consistently clean pipeline with less managerial oversight.

Blue Acorn