Case Study: NitroPay accelerates publisher payouts and onboarding with Trolley

Ad Tech Innovator NitroPay Raises the Payouts Bar by Integrating Trolley

NitroPay, an ad tech company, faced significant challenges in scaling its publisher partnerships due to a slow, manual, and onerous onboarding and payment process. As their growth accelerated, their legacy payment processor created bottlenecks that threatened team productivity and expansion. They needed a modern, automated solution to manage global mass payouts efficiently and turned to the Trolley payouts platform for a solution.

By integrating Trolley, NitroPay automated its entire payment workflow, including recipient onboarding, tax form collection, and global mass payouts. The results were immediate and substantial: the publisher onboarding process was reduced to just 20 minutes, the internal team saved dozens of hours on tax preparation, and the company doubled its number of publisher partners from 150 to 300. Trolley provided the scalable infrastructure that allowed NitroPay to grow aggressively without compliance concerns.

NitroPay

Cody Bye

Co-Founder & Chief Growth + Sales Officer