Case Study: IRIS builds a bold audio brand and boosts crowdfunding with Trollbäck+Company

IRIS raises 322% of crowdfunding goal with Trollbäck+Company

The customer IRIS, a new audio brand aiming to disrupt its industry, needed to develop a substantive brand identity to convey its mission of changing how people experience sound. They engaged the vendor Trollbäck+Company for brand strategy and visual identity services to help position themselves as a bold, human-first alternative in the emerging audio market.

Trollbäck+Company developed a comprehensive brand foundation, logo, and visual identity that positioned IRIS as an experience and a lifestyle. This new branding helped the start-up dramatically exceed its goals, raising 322% of its crowdfunding target just one week after launching its first product. The successful identity also supported high-profile partnerships, including an official audio collaboration with Aston Martin's Red Bull Racing F1 team.

IRIS