Case Study: IMAX achieves a more immersive global campaign with Trollbäck+Company

IMAX launches 147 new Laser theaters with Trollbäck+Company

The customer IMAX faced the challenge of globally launching its next-generation IMAX with Laser theater system. They needed a fresh, eye-catching campaign that moved beyond technical specifications to emotionally connect with both consumers and industry partners. To address this, they engaged the vendor Trollbäck+Company to develop a new marketing approach.

Trollbäck+Company created an intuitive and flexible suite of animations, static assets, and ultra-wide graphics that conveyed the immersive feeling of the technology. The solution included a cinematic pre-roll open and a comprehensive motion toolkit for use across various touchpoints, from digital ads to theater door stickers. This campaign successfully supported the launch of 147 new IMAX with Laser theaters across North America, Europe, and Asia in 2020, establishing a new, scalable platform for the brand's future marketing and international expansion.

IMAX