Case Study: FX achieves a fearless custom typography system with Trollbäck+Company

FX builds infinite custom type animations with Trollbäck+Company

FX, a television network known for its daring and award-winning original programming, sought to redefine its visual identity to be more "Fearless" and empower its in-house creative team. The challenge was to develop a groundbreaking brand system that could adapt to any mood or series while standing out across platforms, especially coinciding with its debut on Hulu. Trollbäck+Company was engaged to address this challenge.

Trollbäck+Company developed a comprehensive custom typographic system for FX. This included a new custom font, an animation system, and a custom-coded toolkit that gave the in-house team ultimate flexibility to create unique, on-brand motion graphics. The solution was complemented by focused campaigns for new series like "Mrs. America" and "Black Narcissus," which authentically captured their respective eras and tones. The new system provided a filmic and experimental look that reinforced the FX masterbrand across all platforms, from on-air to streaming.

FX