Case Study: Disney+ deepens its global brand with Trollbäck+Company

Disney+ launches Disney+ Day on November 12 with Trollbäck+Company

The customer Disney+ faced the challenge of creating a powerful, unified brand identity for its global streaming launch and expansion. They partnered with the vendor Trollbäck+Company to develop a cohesive design system that could connect its five beloved entertainment brands into a single, emotionally resonant platform.

Trollbäck+Company developed a dynamic visual identity and comprehensive brand strategy that emphasized the emotion and legacy of Disney's stories. The solution included a flexible design system, animation toolkits, and brand guidelines that empowered Disney's international teams. This work successfully positioned Disney+ as a daily entertainment destination and was showcased in global campaigns and for the first-ever Disney+ Day.

Disney+