Case Study: Unite Students boosts student accommodation appeal with TRO’s Donut Drop experiential campaign

Unite Students boosts revenue 247% with TRO's Donut Drop campaign

The customer, Unite Students, faced the challenge of creating an experiential marketing campaign to position itself as the top choice for student accommodation. They partnered with the experiential marketing agency TRO to develop a solution that would complement their overarching campaign.

TRO implemented the "Donut Drop," a large-scale experiential campaign featuring a unique donut train delivery system, entertainment, and social mechanics. This scalable solution was activated in 18 UK cities. The campaign was highly successful, resulting in a 247% increase in revenue from the same period the previous year. TRO's work was praised by the client and went on to win industry awards.

Unite Students