Case Study: Shaw brings Grey Cup Festival experiences to life with Trixstar Productions Ltd

Shaw powers 106th Grey Cup Festival with Trixstar across 33 acts

Trixstar Productions Ltd partnered with Shaw to produce and elevate the Grey Cup Festival, a major multi-day event leading up to the Canadian Football League's championship game. The challenge was to create a high-energy celebration with top-tier entertainment that would successfully engage football fans and celebrate Canadian culture across multiple host cities.

Trixstar implemented a comprehensive solution by managing entertainment booking, production services, and site operations for the festival's numerous events, including kickoff parties, galas, and outdoor tailgates. The results were exceptional, with the 2018 festival being named Canadian Sport Event of the Year. The events collectively sold countless tickets, created numerous jobs, and generated significant donations for local charities, with Trixstar's work setting a new standard of excellence for the Grey Cup.

Shaw