Case Study: Children’s Health Alliance of Wisconsin boosts asthma program awareness with Trivera’s digital strategy

Children’s Health Alliance of Wisconsin boosts asthma outreach with Trivera’s digital refresh

Children’s Health Alliance of Wisconsin faced a challenge with its Asthma Initiative, as its free School and Childcare Walkthrough Program was suffering from a lack of awareness and sign-ups. The target audience was concerned the program would add to their workload and carry a stigma. Trivera was engaged to help with a digital refresh and strategy.

Trivera conducted extensive discovery, including audience research and an SEO audit, to formulate a new digital marketing strategy. The solution involved updating the program's website with more persuasive content, an FAQ section, and a clear step-by-step process. Trivera also provided creative direction for email campaigns and social media outreach. As a result, CHAW gained a refreshed brand identity and a clear new strategy to drive potential clients to the updated site and increase walkthrough participation.

Children’s Health Alliance of Wisconsin