Case Study: Furniq boosts first-order conversions with Trisec's localised Klaviyo welcome series

Furniq launches a 3-part localized welcome series with Trisec

Trisec was engaged by Furniq, a furniture eCommerce company selling across multiple markets, to address a challenge with new subscriber conversion. Without an automated and localized email strategy, Furniq was unable to effectively nurture leads in markets like Germany, leaving potential first orders unrealized.

The solution implemented by Trisec was a automated, market-localized welcome email series built in Klaviyo. This three-part sequence, triggered upon list signup, was designed to warm subscribers toward a first purchase. While full quantitative metrics were still being finalized, the project delivered a maintainable system that went live across all of Furniq's markets.

Furniq